Katherine Kistler's Portfolio

IBC Refresh: Four Pack Design

by

kjkistler

The six pack project consisted of a refresh of IBC Cream Soda aimed at a younger demographic and used a more playful design to attract new consumers.

The four pack box sitting on cement; grass and sky are visible in the background. The four pack is black with illustration of space in bright oranges, reds, and blues. There is an astronaut, planets and stars. The copy reads Cream Soda.
Four glass bottles in a line with the focus on the one closest to the viewer. Each bottle is filled with a warm gold liquid. The labels are styled as maroon planets with a space ship beside the words "Cream Soda"
The same bottles now being held in two hands and being clinked together over a table with a card game going.